Living India

Don’t adapt cultures, but benefit from diversity.

Purvi Shah-Paulini, founder of Living India, was born in Stuttgart/Germany and has deep Indian roots.

She is as well conversant in German as well as in her native tongue Gujarati. Due to her Indian upbringing in Germany and numerous visits, to India, and the deep insights into German corporate structures she is a professional mediator for successful bilateral negotiations.

Her sound marketing and sales know-how and her knowledge about specific aspects in corporate- and negotiation-cultures make her an ideal consultant for the positioning of different products in the respective cultural areas. She is much more than an interpreter or a translator, because she doesn’t only understand the statements, but also decodes the negotiation partner with the particular cultural subtext.

In her mode of work it is not important to neutralize differences, but develop an understanding for mindsets, out of which both parties can benefit from. Sustainable entrepreneurial success is finally always a business on mutuality.